Chicken Road Analytics Dashboard

Daily Active Users (DAU)

Chicken Road has seen a steady increase in daily active users over the past month, with a current average of 2.5 million DAU. This represents a 15% growth compared to the previous quarter.

Retention Rates

The game shows strong retention rates, with a Day 1 retention of 45% and a Day 30 retention of 22%. These figures are above the casual game industry average, indicating high player engagement.

Revenue Trends

Chicken Road's revenue has shown consistent growth, with in-app purchases being the primary driver. The average revenue per daily active user (ARPDAU) stands at $0.15, which is competitive within the casual game market.

Player Behavior Insights

Analysis of player behavior reveals that the most popular game mode is "Rush Hour," with an average session length of 8 minutes. The "Golden Egg" power-up is the most frequently purchased item, contributing to 30% of in-app purchase revenue.

A heatmap showing the most interacted areas in the Chicken Road game. The 'Rush Hour' mode button is highlighted in red, indicating high interaction. The 'Golden Egg' power-up icon is also prominently highlighted.

Comparative Analysis

When compared to similar casual games in the market, Chicken Road outperforms in terms of player retention and monetization efficiency. Its unique blend of simple mechanics and challenging levels has created a highly engaging gameplay loop.